Happening in 2 places

Snacks, coffee and tea are served from 8:30. Also by checking in early you will have the opportunity to receive many attractive small gifts.

Changing the way UX plays in an organization, from the perspective of seeing it as an “expense” to a real contributor to business value “Investment”.

This is an approach to convince stakeholders that investing in UX can bring long-term financial benefits, increase customer satisfaction, and drive sustainable growth for products and businesses.

Pablo Stanley shares insights he and the Lummi team from building AI-powered design tools, along with the UX patterns discovered along the way. Great for designers curious about the intersection of AI and design.

This talk explores why strong design leadership is more crucial than ever to organizations, spotlighting the impact of key leader archetypes like visionary, strategist, or executor. We will learn how design leaders drive innovation, build engagement and shape company culture. Key insights will guide designers on transitioning into leadership roles without losing your passion for design. Get inspired to step up and lead with purpose in today’s fast-paced digital world.

Discover how Vietnamese designers can break into and thrive in global companies. We’ll go beyond portfolio tips to reveal what global companies are really looking for—from strategic thinking to cultural intelligence and proactive leadership. Stand out, communicate your unique perspective, and navigate cultural nuances to secure your spot and make an impact in leading global firms.

Lunch buffet, served buffet in the area outside the main lobby. Soft drinks included

Designers in agencies, IT services companies or doing freelance work will inevitably join projects in unfamiliar product categories. This talk provides a methodology to rapidly, reliably and authentically become familiarized with a product category. Using a structured ‘fact finding mission’ research approach that will broaden and deepen your category insights, resulting in greater clarity for design decision making.

What impact means in UX and how we can measure it, and then what careers look like that are focused on creating the most impact.

Tiệc trà với bánh và trái cây. Hãy tận dụng khoảng thời gian này để networking nhé

1. Practical AI/ML Product Design: Introducing principles of AI product design, from defining objectives, assessing trade-offs between accuracy and coverage, to ensuring quality data input.
2. The Future of AI and Ethics in Product Design: A discussion on ethical challenges, such as maintaining user privacy and how to ensure that ML “learns” without bias.
3. Designing for Feedback Collection and Adaptation: For AI to improve, products need to be designed to collect user feedback naturally and effectively.

These topics will help product designers not only understand the potential AI brings but also recognize their responsibility in designing valuable, meaningful AI-driven products.

In this talk, we’ll dive into how managing expectations can help you balance your career and life while still achieving awesome things. As designers, we’re often juggling a lot—learning new things, meeting deadlines, collaborating with teams, and delivering for clients. But setting realistic expectations for yourself, your manager, your team, and even your clients can make all the difference. We'll talk about how to manage pressure, stay focused, and avoid burnout—while still delivering great results. It’s all about finding that sweet spot where you can do your best work, grow in your career, and keep your life in balance

As a designer, whether new to UX, Product Design, or having been in the field for 4 to 5 years, you will definitely have many limitations when making decisions, always lack a voice and it is difficult to prove the value of the work you are doing. The previous generation of designers made the mistake of falling into the ego-trap of re-communicating UX approaches that didn't work. This is when we look back and find a new direction to improve and develop ourselves, demonstrating the impact of design.

Snacks, coffee and tea are served from 8:30. Also by checking in early you will have the opportunity to receive many attractive small gifts.

Changing the way UX plays in an organization, from the perspective of seeing it as an “expense” to a real contributor to business value “Investment”.

This is an approach to convince stakeholders that investing in UX can bring long-term financial benefits, increase customer satisfaction, and drive sustainable growth for products and businesses.

Designers in agencies, IT services companies or doing freelance work will inevitably join projects in unfamiliar product categories. This talk provides a methodology to rapidly, reliably and authentically become familiarized with a product category. Using a structured ‘fact finding mission’ research approach that will broaden and deepen your category insights, resulting in greater clarity for design decision making.

1. Practical AI/ML Product Design: Introducing principles of AI product design, from defining objectives, assessing trade-offs between accuracy and coverage, to ensuring quality data input.
2. The Future of AI and Ethics in Product Design: A discussion on ethical challenges, such as maintaining user privacy and how to ensure that ML “learns” without bias.
3. Designing for Feedback Collection and Adaptation: For AI to improve, products need to be designed to collect user feedback naturally and effectively.

These topics will help product designers not only understand the potential AI brings but also recognize their responsibility in designing valuable, meaningful AI-driven products.

Lunch buffet, served buffet in the area outside the main lobby. Soft drinks included

Tiệc trà với bánh và trái cây. Hãy tận dụng khoảng thời gian này để networking nhé

Service Design Thinking allows provision of drivers for diverse human experience values. Exploiting empathetic Vietnamese people characteristics and rapid growth in technologies, big business innovations in many industry sectors can be achieved by good service design thinkers.

Qualities of good service design thinkers will be discussed in the talk.

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Conflicts between Product Designers and Product Managers are common in the product development world, but at their core, both roles share a common goal: delivering successful product outcomes.

Addressing these conflicts requires identifying the root causes—often misalignment in priorities, communication breakdowns, or unclear expectations. Despite these differences, the key to overcoming them lies in collaboration and mutual respect, where both roles actively contribute toward shared product goals.

This talk will dive into the common pain points that fuel these conflicts and explore practical strategies to bridge the divide. By embracing each other’s perspectives and building frameworks for shared understanding, Product Designers and Product Managers can transform conflict into a productive force, creating products that satisfy both business and user expectations.

• How do I know if I'm a good fit for the product design industry?
• What makes a true product designer's strength and difference?
• How do product designers have a say in the company?
• How wide is the career path of a Product Designer?

4 questions that I asked myself, as well as many of my team members, the candidates who participated in the interview with me when it came to the product design job. Therefore, I want to take this opportunity to bring the topic “Explore the full potential of a product design” to share experiences related to the above 4 questions. Somehow you find answers, or at least meet, connect with people who understand the hassle you're going through, and energize each other on this exciting yet thorny journey.